Honeymoon is over

Your first months in Sweden were probably very positive. You probably enjoyed exploring your new city to see all tourist attractions, trying the local cuisine, learning what a great country you have moved to. Picking up the language was fairly easy, and you were excited as you started to understand fragments of what was being said around you.

Then came the confrontation phase. Everyday routines seems to be taking over exploration, you miss home – friends, food, social customs, predictability, the weather. The Swedish language, that seemed so easy in the beginning, now appears to be really difficult, and you are wondering whether it is actually worth the effort. People are nice, but it seems to impossible to get to know them deeper.

You have entered the confrontation phase.

Swedishness Seminars

Popular Themes

  • The Individual and the Collective.
  • Swedish Communication beyond Language.
  • Introduction to Swedish Work Culture.
  • Swedes and Nature.
  • What happens when Swedes speak English?

Our seminars put words on what you are experiencing in Sweden, but also provide a theoretical framework that put your individual experiences in a larger, ideological and historical context. We believe that an analytical mindset and tools for analysing individual and organisational preferences and bias will help you to create a successive multicultural organisation, where diversity is considered your greatest added value.

We adapt the content, form and tone according to what type of organisation you represent, academic or corporate, and also at what type of event we will be participating in.

Cultural Self-Awareness

We strongly believe that integration is a two-way process, and that also Swedes could benefit from cultural self-awareness training.

Our interactive seminars for Swedes help you to explore your own language and culture - from a different point of view. You will learn to detect common communication traps, and how to communicate clearer to an international audience.

We adapt style according to background knowledge, and our programmes are suitable for businesses, academic institutions and teacher training programmes.

For Swedes

  • What is easy and difficult when learning the Swedish language? How can we adapt our language to communicate more effectively with learners?
  • What characterises Swedish communication in an inter-cultural perspective?
  • Are Swedes cold and reserved?

Interactive Workshops

Intercultural Communication

  • Giving and Receiving Feedback and Criticism.
  • Expressing Conflicting Opinions.
  • Small Talk for Professional or Business Purposes.
  • Map your Cultural Preferences.
  • Negotiation.
  • Compromise and Consensus.

Our interactive workshops are designed according to the particular needs and priorities of your organisation, academic or corporate.

The overall aim is for participants to explore their personal and cultural preferences and bias in relation to the local culture, with a particular communicative question in mind.

Each workshop includes a theoretical framework, application of practical tools and strategies, and a discussion on how the workshop theme is relevant in the professionl lives of the participants.

Sofi held a great lecture and ran an awesome workshop on intercultural communication at Karlstad University. We are a diverse group of PhD students and she managed to cater to all of us. Sofi really clarified what Swedish culture includes and how it is constructed. In her workshop Sofi excelled in facilitating group discussions. She kept the workshop action oriented and helped participants gain visibility through creating an acceptive and unbiased atmosphere. All in all, I can highly recommend Sofi as a coach for intercultural communication.’

Reinhard Anton Handler

Head of Graduate Student Association, Karlstad University

Bee Yourself

Individual Guidance

Sometimes you feel lost and frustrated in your new culture, in your personal or professional life. We help you to define what cultural aspects present a challenge in your specific case, and in what ways you can approach them withour compromising your personal values and identity.

Many of our clients seek our help when looking for a job. We help you to review your application documents and interview style. We make sure you feel comfortable with the social codes, cultural norms and unwritten rules of the Swedish job hunting scne, to increase your chances of landing your next job.

Are Swedes really shy and reserved?

When asked about a national character, almost any newbie – or oldie, is likely to describe the typical Swede as shy, reserved and almost uninterested in human contact. Our favourite activity seems to be walking alone in the forest, going to a remotely located cottage...
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Are Swedes Human Beings?

Why do Swedes insist on splitting bills in restaurants? Why is the parents’ net income irrelevant when a student applies for a student loan from the state? Why do Swedes seem so disinterested in the wellbeing of others, if they are a collectivist nation so much...
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Sentimental about spring

Age is catching up with me. Every morning,  my contact lenses present to me not my own eyes, but my mother’s. I frown at this classical reminder of destiny’s imperfection. A cliché without meaning, outsmarted only by my father’s handwriting, haunting me at work, on my...
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